We were tasked with launching Audible's new sleep app and won the pitch.
*Campaign is on hold due to Covid-19.
It’s 2019, and there are really still people out there half-assing sleep. Sleep literally keeps us alive and makes us feel amazing, and it gets no respect. So, guys, let’s start treating the 8 hours you’re unconscious like the most important 8 hours of your day.
It’s time to whole-ass sleep. It’s time to stop sleeping like it’s your hobby and start sleeping like it’s your job.
Creative Director: Elizabeth Cauvel
Art Director: Beverly Brown
We’ll own Leap Day 2020 with an activation starring our spokescouple. One fan will get the chance to experience a live Sleep app demo from Emily Blunt and John Krasinski. All they have to do is post a tired selfie and tag us with #SleepDay2020.
:06 Awareness Bumpers
To demonstrate the benefits of Sleeping Like It’s Your Job, we’ll sponsor Saturday Night Live on Hulu with an exclusive interstitial sketch that you can only see on time-shifted viewings of the show.
The Bachelorette is one of the few TV shows Gen P still watches live (by stealing their parents’ cable logins, of course). We’ll run our :30 on the program plus Audible Sleep interstitials featuring contestants sleeping. We’ll release a funny supercut for YouTube, and even work with producers to have the first night of the show (“Limo night”) happen during the daytime (it generally goes all night and doesn’t wrap till morning, leaving contestants exhausted and frazzled).
Classpass Brand Partnership
We'll partner with Class Pass when the awareness around getting that summer bod is ramping up to pay off Gen P’s class cancellation debt.