2017 One Show
The United Nations Refugee Agency would partner with Call of Duty to help save real refugees.
Ideation: Olivia Bono, Caroline Cook, Kristen Walker
Copywriter: Olivia Bono
Art Director: Caroline Cook and Kristen Walker
Influencers would take charge - by providing top YouTube Gamers with limited edition Call of Duty merchandise and an early release of the game.
Promoting the game through Twitch would allow gamers to witness the influencers playing the game in real time.
Game Kiosk set up in airport terminals would allow people to interact with the game while they are waiting for their flight.